A world-renowned golf resort and hotel in Sutton Coldfield has been bought by two major investment companies who have announced upgrade plans.
The Belfry Hotel and Resort in Lichfield Road, Wishaw, has been purchased by Goldman Sachs Asset Management and Cedar Capital Partners from KSL Capital Partners.
The venue is best known for hosting the Ryder Cup golf tournament between Europe and the United States of America four times – 1985, 1989, 1993 and 2002, more than any other venue.
It has also hosted European Tour golf events including the ISPS Handa UK Championship in 2020 and the Betfred British Masters 2021.
Read more:The Belfry unveils revamped plans for a major transformation
The golf resort has three 18-hole courses, including the Ryder Cup course, the Brabazon, the PGA National and the Derby. It also has a 12-hole mini-golf course.
The venue on a 550-acre estate features 320 rooms, five restaurants, a spa, and meeting rooms.
Its new owners immediately announced their intention to revamp and expand the “iconic” station.
Nabil Aquedim, Executive Director of the Real Estate team at Goldman Sachs Asset Management, said: “We are delighted to partner with Cedar on this acquisition of a renowned hotel and golf course, which we plan to renovate and expand in coming years.
“This investment fits into our strategy of buying high-quality assets that are well positioned to benefit from post-Covid trends in hospitality and leisure.
“We look forward to working with Cedar and the hotel management team to build on The Belfry’s strong reputation as a golf resort and enhance the leisure offerings.”
Read more : New water park part of the huge transformation of the Belfry
Big plans had been announced four years ago for a major expansion of the site by its former owners, KSL Capital Partners.
Plans included a new indoor pool, a water park, more hotel rooms on the site of the Bel Air nightclub, which was due to close. The proposal had received support from the North Warwickshire Borough Council planning committee, but the developments have yet to materialise.
Then revised plans were announced two years ago for a new leisure club, spa, ballroom and guest rooms. There were plans for a new block overlooking the Brabazon with 144 bedrooms which would be connected to a 600-seat ballroom and banquet hall.
Now under new ownership, there seems to be a new push to modernize the place.
BrumWish 2021 aims to provide thousands of Christmas gifts to young children in need in our city – the homeless, the vulnerable, children in care and children who have little.
This year’s appeal is bigger and better than ever – because we’ve teamed up with our partners at #Toys4Birmingham, including Thrive Together Birmingham, Birmingham Playcare Network, Edgbaston Foundation and Birmingham Forward Steps.
are also involved Birmingham Community Healthcare NHS Trust, Barnardo’s, Spurgeon’s Children’s Charity, The Springfield Project in Sparkhill, St Paul’s Community Development Trust and Your Local Pantry, which runs food centers in 12 locations in Birmingham and the Black Country.
Three Giving Days, held in Edgbaston to collect new and nearly new gift and book donations, are now over.
You can purchase a gift from the Amazon #Brumwish wishlist here.
You can also make a cash donation, which will go into a fund held by a charity partner to fill gaps or buy specialist toys for children with additional needs. Here is the link to donate.
Phil Golding, Partner at Cedar Capital Partners, said, “We look forward to working with the hotel’s management team to capitalize on the rich history of The Belfry, and alongside our partners at Goldman Sachs, we are proud to be the next guardians of this iconic complex. ”
Former owners, KSL Capital Partners, had owned The Belfry for nearly a decade, with the site previously owned by The Quinn Group and The De Vere Group.
Raphael Bihler, Vice President of KSL Capital Partners, said: “We are very proud to have owned the complex for almost 10 years, during which time we have completed a substantial renovation and repositioning, and developed a team exceptional operation.
“Through multiple European PGA Tour events, countless corporate functions and many happy social events, we are confident that The Belfry has regained its rightful place as the UK’s top resort. .
“We are delighted to leave the resort in such stable hands and would like to thank the many members of the management team who made our time of ownership so enjoyable.”
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